Graham’s is pleased to support the Center for Wine Origins initiative to declare this Friday, 27 January, International Port Day.
The Center was co-founded by the wine producing regions of Porto and Champagne with a mission to protect the authenticity of regional wine names and promote accurate wine labeling through a wide range of educational and promotional activities aimed at consumers, policy makers and the media. Their activities are focussed particularly on the American wine market, but the issue is of course a global one.
The Instituto do Vinho do Douro e Porto (IVDP), the regulating body for the Douro region, provides these guidelines for identifying a true Port wine:
- Only fortified wine produced in the Douro Demarcated Region which conforms to the technical characteristics defined by the IVDP is Port
- The maker must be registered and authorised by the IVDP to produce Port
- The label must be approved by the IVDP
- The bottle must bear the IVDP issued and numbered seal of guarantee
How can you show your support for genuine Port? No matter where you are, this Friday you can enjoy a glass of Graham’s Port and then take to the Internet to blog, Tweet or post your video about it. Use the #PortDay hashtag so Port lovers can find you and your comments.
Graham’s believes Port is most enjoyable when shared with friends. Host your own tasting or dinner or join others. There are many events including in-store tastings, meals, and Port and food pairing seminars across the USA, from Fort Lauderdale and Miami to New York, Philadelphia, Chicago, and Seattle; see the full list and sign up through the Global #PortDay page.
If you are a wine professional in the USA, the Center for Wine Origins provides great ideas and free support materials to help you promote authentic Port wines, this Friday and year round.
If you are in Lisbon, Adegga.com is sponsoring a tasting jointly with the bloggers from Desafios da Adega. You can learn more and sign up through Adegga’s #PortDay Tasting in Lisbon page, or through Desafio #PortDay.
Which Graham’s Port will you be enjoying on the 27th? We look forward to hearing from you, either here or on the Graham’s Facebook Page.